Job Description

Outreach Specialist

The Outreach Specialist plays a key role within our client's Off-Page SEO team, delivering strategic link-building activity and content that supports client SEO objectives. This role involves developing and executing outreach campaigns, producing high-quality content for link acquisition, securing placements, and managing relationships with publishers and webmasters across various industries, with a particular focus on the iGaming sector.

The role also involves taking ownership of client accounts, reporting on performance, and contributing to strategic planning. The Outreach Specialist is responsible for mentoring junior team members, supporting their development, and contributing to the agency's broader marketing and growth initiatives.

Main Responsibilities and Duties

• Conduct in-depth research to develop and deliver ongoing strategic link-building plans that maximise ROI.
• Source relevant publications and websites aligned with client needs.
• Contribute to and develop strategic outreach campaigns to secure placements across a variety of outlets and locations.
• Use your negotiation skills to secure placements within agreed parameters.
• Develop targeted content that meets publisher editorial standards and is purposefully designed to strengthen the quality and relevance of links acquired on behalf of clients.
• Continuously monitor and analyse campaign performance, optimising strategies for maximum success.

• Provide ongoing guidance and support to your direct report, helping them achieve their weekly and monthly goals.
• Foster a collaborative and transparent environment, conducting regular one-on-one meetings and setting SMART goals for development.
• Participate in performance reviews and provide constructive feedback to help your team member reach their full potential.
• Champion open communication and keep other team members informed of progress and any roadblocks.

• Take ownership of assigned client accounts, ensuring delivery on outreach and content objectives within the designated timeframe.
• Partner with Client Services to understand client requirements.
• Provide transparent updates throughout the month, keeping all stakeholders informed of progress and potential challenges.
• Analyse link metrics and ensure placements and content meet client needs, proactively communicating every step of the way.
• Actively participate in both team and client meetings, presenting insights, demonstrating your expertise, and addressing any questions or concerns.
• Involvement in Strategy Sessions & KAM Planning sessions for allocated clients, understanding and contributing to outreach and content strategies and opportunities.
• Contribute time each month to any assigned agency marketing plan and growth team activities e.g. newsletters, blog posts, client development plans.

Essential Skills

• At least 1 year of experience within off-page SEO (link building).
• A knack for crafting compelling and persuasive outreach communication.
• Proficiency in using outreach/SEO tools (e.g. BuzzStream or Ahrefs).
• A data-driven mindset with the ability to establish and track measurable goals.
• Outstanding attention to detail and exceptional organisational skills.
• Previous agency experience and ability to present and communicate to relevant stakeholders.
• Familiarity with AI tools for content production and outreach (a plus!).

Desirable Skills

• Some experience in digital PR campaigns.
• Some experience in SEO or content optimisation.
• Line management experience.

Key Performance Indicators (KPIs)

• Link diversity: Ensuring that the target is met for the number of new sites found each month.
• Content quality and output: Delivering well-written, on-brand content assets that support link acquisition within agreed timelines.
• Deadline adherence: All deliverables are on time for both soft and hard deadlines.
• Outreach effectiveness & success: Maintaining a successful open rate, testing outreach techniques to secure link placements, and demonstrating the success of live links from outreach activity.

Standard Responsibilities

• All employees are required to conform to company policies as detailed in the Staff Handbook, including but not limited to Equal Opportunities, Data Protection and Health & Safety.
• Carry out additional company responsibilities as and when required.
• Living our client's core values: Transparent, Forward-Thinking, Dynamic, Collaborative, Curious.
• Their clients are located across the world, and teams with client ownership have the opportunity to travel as part of their roles.

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